MARKETING ARTICLE AND CONDITIONAL SENTENSE
SOFTSKILL
ENGLISH
MARKETING
ARTICLE
AND
CONDITIONAL
SENTENSE
NAME : NENI PUJIANTI
NPM : 15216384
CLASS :
1EA26
LECTURER :
MUH.KHOLIQ
ECONOMIC
FACULTY OF MANAGEMENT
GUNADARMA
UNIVERSITY
2017/2018
Conditional
Sentence
1.
Understanding
Conditional Sentence
Conditional Sentence is a sentence
that is used to indicate something that may or may not happen, the
presupposition consists of two parts, namely man clause and if clause (clause).
In the if clause contained the conditions that must be met so that the state as
contained in the main clause can be realized. Therefore, conditional sentences
are also called conditional sentences. Conditional Sentences or conditional
sentences consist of two types: real conditional (real) and unreal / contrary
to fact (not real).
Conditional sentences generally have the following characteristics: a. The use of the word if in the clause (subordinate clause). Because the clause is prefixed by then called if clause. B. Use of auxiliary capital, such as will, may, may, would, could, might, [url removed, login to view] main clause.
2.
Types
of conditional sentences
1)
Present conditional
A.Use
Present conditionals are conditional expressions that are likely to happen if conditions are met, such as "I will buy meatballs if I have received a salary". When I receive a salary, then the possibility of buying meatballs will happen, another example: "If I have a lot of time, I will visit you". In other words, this type of conditional sentences is used to describe a very likely presupposition.
B. Formula
Present conditionals are conditional expressions that are likely to happen if conditions are met, such as "I will buy meatballs if I have received a salary". When I receive a salary, then the possibility of buying meatballs will happen, another example: "If I have a lot of time, I will visit you". In other words, this type of conditional sentences is used to describe a very likely presupposition.
B. Formula
2) Unreal conditional
A.
Use
Unreal conditional is a conditional sentence where something does not happen because the condition is not fulfilled, for example "If I were president, then I would obligate a ban on liquor in Indonesia." "IIf I was obligated to ban liquor in Indonesia. . "In fact, when I said that, I was just an elementary school kid. Therefore, presuppositions for prohibited liquor will not occur.
Unreal conditional is a conditional sentence where something does not happen because the condition is not fulfilled, for example "If I were president, then I would obligate a ban on liquor in Indonesia." "IIf I was obligated to ban liquor in Indonesia. . "In fact, when I said that, I was just an elementary school kid. Therefore, presuppositions for prohibited liquor will not occur.
B.Formula
3) Impossible conditional
A.Use
Imposible conditional is an impossible supposition because it is already happening, but we expect something else. For example, I fell yesterday from a bicycle because of rain. Today I said "If only yesterday had not rained, I would not have fallen off the bike". The fact it was raining yesterday and I fell. Therefore, conditional sentences of this type certainly will not happen because we can not change the past.
Imposible conditional is an impossible supposition because it is already happening, but we expect something else. For example, I fell yesterday from a bicycle because of rain. Today I said "If only yesterday had not rained, I would not have fallen off the bike". The fact it was raining yesterday and I fell. Therefore, conditional sentences of this type certainly will not happen because we can not change the past.
B.Formula
3. Important note
A. Especially for pronoun I, were used instead of was in
a special unreal conditional located on the subordinate clause. If the sentence
is normal then we use was, for example : "I was a student", but in
conditional sentence, was changed to were, for example : "If I were
you".
B. If the main clause precedes the subordinate clause then we do not need to use a comma between the two clauses, for example :
"I would have phoned you if I had known about your
condition."
Source
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Marketing
1. Understanding Marketing
Marketing or marketing is a series of
activities to meet customer needs and
satisfaction. How to create a product, determine the price, place the sale and promote the product to consumers.
satisfaction. How to create a product, determine the price, place the sale and promote the product to consumers.
Or the definition of marketing is a combination of activities that are interconnected to be able to find out what is needed by consumers so that companies can develop products, prices, services and promotions so that consumer needs can be met as well as companies get a profit.
Marketing is very closely related to the activities of our daily lives because the object is the Consumer. Usually we as consumers often faced with several choices such as choosing a brand of a particular product we want to buy, where we will buy it and determine the time or quality when making a purchase. So we as consumers can be used as information needed by Marketers in doing a marketing activity.
2. The marketing function of the company
Some of the marketing functions in the company, including
the following:
A. Exchange function
A. Exchange function
With marketing, consumers can buy
products from both manufacturers by exchanging money with products or
exchanging products with products for their own use or for resale.
B. Physical distribution function
Physical distribution of products is
carried out by transporting and storing the product. Products originating from
the manufacturer will meet the needs of consumers and are channeled by land,
water or air. Then the product storage is done by depositing and maintaining
the supply of the product so that there is no shortage when needed.
C. Intermediate function
To be able to deliver products from
producers to consumers is done through a marketing or marketing intermediary
that connects the activity of exchange with physical distribution. Intermediate
functional activities such as financing, information retrieval, product
groupings, etc.
As for some other functions of the marketing division in the company, which is usually as follows:
A. Marketing acts as a salesperson
The main task of marketing usually is to generate income
for the company by selling the products produced by the company.
B. Marketing acts as a promotion
That is marketing serves to introduce the company and its
products to the wider community, so that the company and its products can be
known.
C. Marketing as research and development
The meaning of marketing also serves as an absorber of
various kinds of information and convey it to the company concerned about what
is useful to support in improving the quality and sales of products produced by
the company.
D. Maktering acts as the embodiment of marketing communication concept
That is marketing can play a role to make good relationship
between company and society or company and environment.
3. Marketing Concepts
A. Can meet the needs and desires
It is very important to distinguish
where it needs, wants and requests. Human needs are an absence of some of the
most basic satisfaction, as humans desperately need clothing, food and boards
there are also other needs such as security, property and so on. Needs can not
be created by society or marketers, but they are the biological nature and
condition or human nature itself. In addition, people also always want a
variety of things to feel satisfied such as wanting recreation or travel,
education and various services.
B. Product
Products are offerings that can be
truncated into 3 categories, including goods, services, and ideas. All products
produced by the manufacturer is something offered to consumers to be able to
meet their needs.
C. Value, cost and satisfaction
In this case depends on the thinking
of each consumer of the products used to meet their needs. For example, a
student to satisfy and meet his needs when leaving for school he chose to use
public transportation or private vehicles. If the student is using a public
transport such as a bus the shortcomings may be slightly slower but safer,
whereas if using a private vehicle such as a motorcycle will be faster but less
secure. In each of these products if observed will have different satisfaction
in meeting the needs depending on the thinking of each consumer.
D. Exchange and transaction
If the terms have been agreed by both
parties then the exchange will take place. Exchange should be seen as a
process. Both parties will be involved in the exchange if it goes to agreement.
If the agreement has been reached, then the transaction will occur.
Read also: Understanding of transaction and proof of complete transaction.
E. Relationships and networks
Read also: Understanding of transaction and proof of complete transaction.
E. Relationships and networks
Relationship marketing is a
transaction to satisfy key parties such as customers, suppliers and dealers who
aim to maintain long-term business. While the result of relationship marketing
is to develop a variety of unique assets owned by the company which is usually
called the marketing network. Network marketing generally consists of more
companies and parties that have a variety of interests such as consumers,
workers, suppliers, distributors and so on.
F. Market
The market is made up of buyers or
consumers who have specific needs that may need to be available and capable of
exchanging values, so that transactions can occur to satisfy their needs.
Market size depends on the number of consumers who want to satisfy their needs
and have the resources to be exchanged for what they need.
G. Marketers and potential buyers
G. Marketers and potential buyers
What is a marketer? Marketers who are
looking for potential buyers who will be involved in the exchange of value, so
that potential buyers can be fulfilled their needs. Then what is a prospective
buyer? A prospective buyer is the person to be identified by the marketer and
may later be able to engage in a value exchange resulting in a transaction.
4. Marketing Duties
1. As part of introducing a company to the public, through
the products made by the company.
2. Duty in generating revenue for the company by selling the
company's products.
3. Served in establishing good relationships with customers
and communities and bridging between companies and the external environment.
4. Assigned to absorb information and convey to the company
about everything that is beneficial to improve the quality and sale of the
product.
Source
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